MacMyDay
Aug 15, 04:18 AM
Interesting article on how the Apple ads are turning off potential buyers in the recent InfoWorld. I blogged my thoughts on the campaign and WWDC here (http://www.donmappin.com/?p=189).
I have to disagree with a lot of what you say, as you're looking it at (as you would, working in IT) from a purely technical point of view. Marketing does not work that way. What did Budweiser do? They made themselves the "fresh" beer, as all their beer would be on the shelves within 24 hours of leaving their factories. However, every single company does exactly the same thing - only you don't realise it. The mistake people make with these adverts is that they look at them, knowing the technical side of things, and wish they were present. When was the last time you saw a car advert that purely focused on the selling points? No longer are products being sold for their features, but for their story and lifestyle offering.
When IT experts criticise the campaigns, they're erroneously doing so - because they're not the target audience and never will be. When you read it in the New York Times, or an IT specialist magazine, then you'll read all about specs, performance and so on, but not on TV.
The adverts have resulted in a lot of media attention, so are they successful in that respect? I don't know, but the more people aware of your product, the more potential customers you have. It's like direct mail - if you hit them once, there's a very high chance they'll forget you, but if you follow it up with an e-mail, and then phone them, your conversion rate is greatly increased. If Apple follow-up these adverts with more, and then ultimately demonstrate other aspects of switching, it might prove incredibly successful.
I have to disagree with a lot of what you say, as you're looking it at (as you would, working in IT) from a purely technical point of view. Marketing does not work that way. What did Budweiser do? They made themselves the "fresh" beer, as all their beer would be on the shelves within 24 hours of leaving their factories. However, every single company does exactly the same thing - only you don't realise it. The mistake people make with these adverts is that they look at them, knowing the technical side of things, and wish they were present. When was the last time you saw a car advert that purely focused on the selling points? No longer are products being sold for their features, but for their story and lifestyle offering.
When IT experts criticise the campaigns, they're erroneously doing so - because they're not the target audience and never will be. When you read it in the New York Times, or an IT specialist magazine, then you'll read all about specs, performance and so on, but not on TV.
The adverts have resulted in a lot of media attention, so are they successful in that respect? I don't know, but the more people aware of your product, the more potential customers you have. It's like direct mail - if you hit them once, there's a very high chance they'll forget you, but if you follow it up with an e-mail, and then phone them, your conversion rate is greatly increased. If Apple follow-up these adverts with more, and then ultimately demonstrate other aspects of switching, it might prove incredibly successful.
mofunk
Nov 24, 08:31 PM
This week XtremeMac posted their iPod Touch 4G online. I was ready to pull out my credit card and make a purchase but I decided to swing by Staples one more time to see if they were in stock. The previous weeks Staples had marked down all their 2G XtremeMac cases. So I was hoping it would be in stock. Well I picked one up tonight and was extremely excited to see that the case feels just as good as the previous line.
The fit of the Tuffwrap is nice and snug. I remember the 1st two cases I bought for my 1st Gen iTouch was between $20-30. The second one I thought of not skimping and got an Incase for my iPod then the one after I purchased another Incase from a discount store. Both times they split.
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tattoo. T23 Swirl Honu
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The fit of the Tuffwrap is nice and snug. I remember the 1st two cases I bought for my 1st Gen iTouch was between $20-30. The second one I thought of not skimping and got an Incase for my iPod then the one after I purchased another Incase from a discount store. Both times they split.
WannaGoMac
Apr 5, 05:06 PM
:( I am starting to think why do i have a mac, as i need so many dam adapters.
Exacly what a friend of mine said when he got his new macbook and found out he needed to buy new adapters since in the 3 years they removed many (such as the analogue audio ports)
Exacly what a friend of mine said when he got his new macbook and found out he needed to buy new adapters since in the 3 years they removed many (such as the analogue audio ports)
vikingdave
Mar 24, 03:38 PM
I just got one, what a great deal!
more...
rmwebs
Mar 25, 12:04 PM
Kodak, just admit that you royally screwed up and missed the boat when the world went digital, don't try to suck money from the winners by suing them. Why not get the money from customers instead by making products that people actually want to buy.
They have every right to sue if Apple violated their patent. They invented the technology and decided to protect it, period.
You'd be royally pissed if Microsoft came out with the mPhone which looked and felt exactly like an iPhone...parents exist for a very good reason.
The fact that kodak is a dying company is neither here nor there and has no place in this thread.
They have every right to sue if Apple violated their patent. They invented the technology and decided to protect it, period.
You'd be royally pissed if Microsoft came out with the mPhone which looked and felt exactly like an iPhone...parents exist for a very good reason.
The fact that kodak is a dying company is neither here nor there and has no place in this thread.
greenbobb
Mar 28, 08:44 AM
after all this hype if iOS 5 is just a small improvement that would be ludicrous.
When has Apple ever made anything more than "just a small improvement"?
When has Apple ever made anything more than "just a small improvement"?
more...
Westside guy
Oct 26, 01:39 PM
I really hope I'm wrong, but this is pretty much what I was afraid of - vendors dropping PPC support quite soon after the Intel transition was complete. I know Apple will stick with universal binaries for the forseeable future; but there are no guarantees with any other vendors.
Of course I can see the other side of this. Writing universal apps is not just a matter of "checking a box" in XCode; despite what I've heard some non-coders say on the subject.
Let's hope this really is a one-off, and Adobe just did this because it's a new app that wouldn't gain a foothold with the existing PPC crowd. But given their history (or at least the history of their public comments), I wouldn't bank on it.
Of course I can see the other side of this. Writing universal apps is not just a matter of "checking a box" in XCode; despite what I've heard some non-coders say on the subject.
Let's hope this really is a one-off, and Adobe just did this because it's a new app that wouldn't gain a foothold with the existing PPC crowd. But given their history (or at least the history of their public comments), I wouldn't bank on it.
APPLENEWBIE
Nov 14, 07:18 PM
From Potus:"Charles Carroll, a devout Roman Catholic, was a signer of the Declaration of Independence.:rolleyes"
Arggghhhh... I missed that day in class. Not really. I did forget, though. Don't know how I forgot... he was a fairly famous guy. The nuns would be so mad at me!
Arggghhhh... I missed that day in class. Not really. I did forget, though. Don't know how I forgot... he was a fairly famous guy. The nuns would be so mad at me!
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iTucci
Sep 25, 10:48 AM
Yes, where's the MacBook Pro with integrated toaster?
Quite why people keep expecting announcements of upgraded laptops at a photography conference is beyond me.
The last PowerBook model was announced at Photo Plus Expo last November.
Quite why people keep expecting announcements of upgraded laptops at a photography conference is beyond me.
The last PowerBook model was announced at Photo Plus Expo last November.
atticus1178
Sep 19, 04:31 PM
yay, interested in buying mac pro now. could be a nice computer for me.
i love mine! what will you be using it for?
i love mine! what will you be using it for?
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chrmjenkins
May 2, 12:04 PM
I hope it serves to make an argument to start withdrawing our troops.
nihilisticmonk
Sep 19, 04:49 PM
Yes you can.
I installed XP on a new HDD with only one large partition (NTFS) without the 200mb EFI partition from OS X. I didn't use Bootcamp at all.
So far, everything's working fine and I can boot between OS X and XP with no problems.
That's really interesting! You just held "c" at boot to load up the XP CD?
I'm guessing you still needed to use a "slipstreamed" XP SP2 CD with the SATA drivers installed so it doesn't run in dog slow PIO mode
Where the hell did you find chipset drivers, graphics card drivers, sound card drivers etc? :confused:
I installed XP on a new HDD with only one large partition (NTFS) without the 200mb EFI partition from OS X. I didn't use Bootcamp at all.
So far, everything's working fine and I can boot between OS X and XP with no problems.
That's really interesting! You just held "c" at boot to load up the XP CD?
I'm guessing you still needed to use a "slipstreamed" XP SP2 CD with the SATA drivers installed so it doesn't run in dog slow PIO mode
Where the hell did you find chipset drivers, graphics card drivers, sound card drivers etc? :confused:
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cheesemonster24
Mar 25, 02:45 PM
A co-worker and I called around and found three 16gb at a store. Went to get one apiece and luckily got the last two. They were reluctant to sell them to us for some reason though. :D
gdew
Sep 25, 10:55 AM
http://www.apple.com/aperture/newfeatures/index.html
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Dooger
Mar 21, 07:52 PM
It's up to innovative schools to decide whether, and how, iPads have a role in schools. They might have good uses in classrooms, libraries, labs, reading clubs, alongside computers, instead of computers, or who knows.
Oh FFS, c'mon. No they're not. It's a locked-down, uni-tasking, big-ass ipod. Kids are gonna be carrying round something similar in their pockets. Computing isn't the amazing thing it was to us as kids, youths take this **** for granted so a big reader/web browser will interest them for literally seconds. Try and impart some intelligence on this argument cos so far I still haven't heard a good reason for the ipad's existence.
Oh FFS, c'mon. No they're not. It's a locked-down, uni-tasking, big-ass ipod. Kids are gonna be carrying round something similar in their pockets. Computing isn't the amazing thing it was to us as kids, youths take this **** for granted so a big reader/web browser will interest them for literally seconds. Try and impart some intelligence on this argument cos so far I still haven't heard a good reason for the ipad's existence.
kingtj
Sep 1, 10:03 AM
For starters, what if I went to a public library or Internet cafe and downloaded updates or a torrent? What if I stumbled onto someone's unsecured wireless router and borrowed their connection to do it? The ISP knows they handed out an IP to a given subscriber at a certain time, but they *can't* prove WHO downloaded specific files based on that.
Heck, just recently, I fixed some wi-fi problems for a customer. His Linksys router worked great until 2 weeks ago, when his computers suddenly had problems connecting reliably. Turns out, his SSID of "linksys" matched someone across the street who also bought the same model of router, leaving their default SSID of "linksys" in place too. His PCs saw two devices with good signal strength having identical names and were alternating between using his and using his neighbor's router. (Neither person had WEP or WPA encryption set up.)
...Which your ISP has kept a record of that YOU had that dynamic IP at a specific date and time. Your ISP knows when and for how long they hand out each IP address. It's called record keeping. I know which user on my LAN at my business has which DHCP given IP. It's simple historical data.
Think RIAA and all the John/Jane Doe lawsuits
Heck, just recently, I fixed some wi-fi problems for a customer. His Linksys router worked great until 2 weeks ago, when his computers suddenly had problems connecting reliably. Turns out, his SSID of "linksys" matched someone across the street who also bought the same model of router, leaving their default SSID of "linksys" in place too. His PCs saw two devices with good signal strength having identical names and were alternating between using his and using his neighbor's router. (Neither person had WEP or WPA encryption set up.)
...Which your ISP has kept a record of that YOU had that dynamic IP at a specific date and time. Your ISP knows when and for how long they hand out each IP address. It's called record keeping. I know which user on my LAN at my business has which DHCP given IP. It's simple historical data.
Think RIAA and all the John/Jane Doe lawsuits
more...
Legion93
May 2, 03:22 PM
You're saying it wrong.
Steve
"Sent from my iPhone"
Steve
"Sent from my iPhone"
Carlanga
Apr 5, 05:19 PM
This is all they have now
...
Audio in/out
...
:rolleyes: ;)
Also, interesting patent :apple:
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Audio in/out
...
:rolleyes: ;)
Also, interesting patent :apple:
iJohnHenry
Apr 8, 07:15 PM
...Is not a beating heart within a womb not human...??
Yes. And ...?
Created by Humans, yes. A person, no.
Yes. And ...?
Created by Humans, yes. A person, no.
cantthinkofone
Apr 18, 01:03 PM
"Ahead" in what terms? Sure, public transport is used considerably more in Europe than in the US. Reason? Gas prices (oh yes, and the fact that you can't get a parking space in the big cities just makes it more convenient).
But is the actual infrastructure worse? From a european point of view, that is hard to believe.
Check out this link for a comparison of transportation prices EU vs. US: http://ecohearth.com/eco-blogs/eco-international/1148-public-transportation-thrives-in-europe-and-asiawhy-not-in-the-usa.html
What I am talking about is in the majority parts of the USA. New York, LA, Chicago, Boston, Miami, etc etc all have a public transportation infrastructure. Where I live, in what is considered "rural" USA the only form of public transportation is a taxi. There are no city buses, no rail system, nothing. If I need to go somewhere I have to drive there.
I live in Missouri, which is 69,704 sq mi. England is 50,346 sq mi. So when you travel from one end to the other (North to South, or East to West) of England you have gone from one end of your country to the other in 3-6 hours. Here, If I left now and traveled for 3-6 hours I would leave my state but I would be no where close to the edge of my country.
We are so spread out as a country and because of that our public transportation, unless you live in a city with 500,000+ people, is crap compared to European countries. You can travel anywhere in the City of Paris or London for one flat fee with the subway system. When I was in England staying in Belper, it cost a couple of pounds to travel by train to Derby. If I was to pay a taxi to take me to St. Louis, or Kansas City, damn....probably cost me $2-300.
I wish the USA would build a high speed rail system and have a station here where I live. They built a highway system, why not a rail system?
But is the actual infrastructure worse? From a european point of view, that is hard to believe.
Check out this link for a comparison of transportation prices EU vs. US: http://ecohearth.com/eco-blogs/eco-international/1148-public-transportation-thrives-in-europe-and-asiawhy-not-in-the-usa.html
What I am talking about is in the majority parts of the USA. New York, LA, Chicago, Boston, Miami, etc etc all have a public transportation infrastructure. Where I live, in what is considered "rural" USA the only form of public transportation is a taxi. There are no city buses, no rail system, nothing. If I need to go somewhere I have to drive there.
I live in Missouri, which is 69,704 sq mi. England is 50,346 sq mi. So when you travel from one end to the other (North to South, or East to West) of England you have gone from one end of your country to the other in 3-6 hours. Here, If I left now and traveled for 3-6 hours I would leave my state but I would be no where close to the edge of my country.
We are so spread out as a country and because of that our public transportation, unless you live in a city with 500,000+ people, is crap compared to European countries. You can travel anywhere in the City of Paris or London for one flat fee with the subway system. When I was in England staying in Belper, it cost a couple of pounds to travel by train to Derby. If I was to pay a taxi to take me to St. Louis, or Kansas City, damn....probably cost me $2-300.
I wish the USA would build a high speed rail system and have a station here where I live. They built a highway system, why not a rail system?
neonart
Nov 21, 05:28 PM
Does this mean we might actually see a 3GHz G5 Powerbook? :rolleyes:
I know really. I could see the tagline now:
The new PowerBook G5. Power cords are a thing of the past.
Yea, kinda cheesy, but you get the idea. :)
ARRGGGH! You guys beat me to it.
I was certain we were getting G5 Powerbooks on Tuesday based on this news.:D
I know really. I could see the tagline now:
The new PowerBook G5. Power cords are a thing of the past.
Yea, kinda cheesy, but you get the idea. :)
ARRGGGH! You guys beat me to it.
I was certain we were getting G5 Powerbooks on Tuesday based on this news.:D
legreve
Mar 20, 03:00 AM
I just want to adress the part of not being a jack of all trades.
The idea of sticking to one type of photography is an old fashioned one. It was true merely 7-10 years ago and still true for those who are already established niche photographers.
For new young guys trying to get a foot in, you must not believe that you are so good that you can just start a business and then only do high fashion, expensive weddings or top dollar advertising. You have to be able to do all! Why? Because there are so many photographers and wanna-bes these days and they all compete by tearing down the prices... lower prices = need to do more to earn a living, and my guess is that if you're not already established... you cannot choose to work niche photography.
Fortunately for myself I have a full time job doing food and warehouse merchandise photography... but since I want to do creative work as well, I'm picking up small jobs on the side like model tests, portraits of artist friends and music videos... let me tell you what I was paid for my last video job:
$375, full days work from 7 - 20
Thats almost not enough to pay the rent of the gear if I had to rent it.
So stop the illusion of being special, and accept that is reserve for the very few. If you want to make a living taking pictures, jack of all is the way to go...
www.legreve.com
Ps. One niche that Is nice to do is working with a sinar. Not a lot of photographers know how to works those and they do a hell of a lot better at certain types of photography than any canon, nikon or hasselblad, because you can control your dof and make natural blur across a diagonal.
The idea of sticking to one type of photography is an old fashioned one. It was true merely 7-10 years ago and still true for those who are already established niche photographers.
For new young guys trying to get a foot in, you must not believe that you are so good that you can just start a business and then only do high fashion, expensive weddings or top dollar advertising. You have to be able to do all! Why? Because there are so many photographers and wanna-bes these days and they all compete by tearing down the prices... lower prices = need to do more to earn a living, and my guess is that if you're not already established... you cannot choose to work niche photography.
Fortunately for myself I have a full time job doing food and warehouse merchandise photography... but since I want to do creative work as well, I'm picking up small jobs on the side like model tests, portraits of artist friends and music videos... let me tell you what I was paid for my last video job:
$375, full days work from 7 - 20
Thats almost not enough to pay the rent of the gear if I had to rent it.
So stop the illusion of being special, and accept that is reserve for the very few. If you want to make a living taking pictures, jack of all is the way to go...
www.legreve.com
Ps. One niche that Is nice to do is working with a sinar. Not a lot of photographers know how to works those and they do a hell of a lot better at certain types of photography than any canon, nikon or hasselblad, because you can control your dof and make natural blur across a diagonal.
kiljoy616
Mar 25, 09:33 AM
The difference here is Samsung settled. With $1billion at stake, Apple will likely fight this to the end. And with countersuits on the line, this will get ugly.
For a billion apple could just go out and buy the company. :rolleyes:
Considering they are today at 3.43 per share just buy them out and throw out the executive.
For a billion apple could just go out and buy the company. :rolleyes:
Considering they are today at 3.43 per share just buy them out and throw out the executive.
netdog
Oct 27, 01:45 AM
First of all, it isn't $99 unless you insist on paying full price.
Secondly, it is worth every cent. So much more than email, and fantastic for those who own more than one Mac.
Secondly, it is worth every cent. So much more than email, and fantastic for those who own more than one Mac.
